4 Sessions on Brand Marketer Challenges
Venue Tba, New York CityDate September 16, 2027Time 8:00 AM – 1:15 PMVenue Tba, New York CityDate September 16, 2027Time 8:00 AM – 1:15 PM
About the event
Connect with top brand marketers, media agency executives, and solution providers in an intimate setting. At Portada, we believe nothing beats real-life, in-person communication to spark true innovation. This exclusive environment allows you to look your peers in the eye, share unfiltered insights, and build lasting professional bonds.
Portada New York 4 
3 
5
Knowledge-sharing and networking at its best .
4 3 Curated Networking Functions
5 Customized Workshops
Topics we will be dissecting:
- In-culture food marketing: the state of the art
- Marketing investments in the World Cup, Super Bowl, and Olympics
- Brand integrations through in-culture sponsorships
- What’s next in digital media innovations
- Marketing to budget-conscious Gen Z consumers
- 2027 media buying trends: opportunities and challenges
- Retail media / e-commerce marketing for growth audiences
….and much more!
Premium Event Partners .
Program
Agenda of a prior edition.
10:15 am
REGISTRATION and Welcome Mixer
10:55 am
Welcome and Overview of Portada Live New York
11:00 am
THE ROLE OF AI: Engaging Diverse Audiences in 2026 and Beyond
presented by Horizon Media
Moderator: Karina Dobarro, EVP, Managing Partner, Horizon Media
Panelists: Mariana Magadan, VP, National Sales, Mundial Media and Domenic Venuto, EVP Chief Product & Data, Horizon Media
11:30 am
KEYNOTE INTERVIEW
Radhika Duggal, CMO, Major League Soccernninterviewed by Nestor Perinot, CRO, Prisa Media USA
12:00 pm
VIP Lunch
1:00 pm
2026 MEN’S SOCCER WORLD CUP: Different Approaches to Capitalize on the Opportunity
Moderator: Luis Solís, Chief Commercial Officer, Unidad Editorial USA
Panelists: Stephanie Eaddy, Cultural Marketing Lead, The Coca Cola Company and Tori Keichinger, VP Head of Marketing, CENTURY 21® Real Estate
1:30 pm
BUILDING A BRAND INTO CULTURE: Connecting with communities, places and spaces that drive relevance, salience and sales.
Moderator: Carol Castillo, Executive Director, Head of Cross Cultural, PHD
Panelists: Tracy Doyle, SVP, Brands in Culture, Diageo North America, Carolina Bernal, Managing Partner, Portal Latino Media, additional speakers, and Grace Agostino, VP Network Sales, Nueva Network
2:00 pm
Coffee Break
Workshops
2:10 pm
Concurrent Workshops
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- Making the Case for Advertising to Diverse Audiences in the Current Environment Media Agency Leader: Ronald Mendez, AEVP, Cultural Investment & Strategy Lead, WPP Media
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- Online Video Advertising Buying Trends in the News and Sports Categories Media Agency Leader: Sarah Duffy, SVP Integrated Investment, Horizon Media. Solution Provider: Paul Jelinek, CBO, EX.CO
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- Tying CTV Advertising into Social Media for Better Digital Experiences Media Agency Leader: Ricardo J. Yolas, Paid Social Campaign Manager, Publicis (tbc). Solution Provider: tba
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- Where is Programmatic Advertising headed? Media Agency Leader: Monica Capelan, SVP Programmatic Investment, Horizon Media. Solution Provider: Andrew Polsky, CRO, Plural
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- Creators Take the Media Space: Trends to Take into Account for 2026 Media Agency Leader: Justin Rivera, VP, Multicultural, Horizon Media. Creator Space Leaders: Asher Lara, TikTok star, content creator, and actor, and Braden Blacker, The Content Code
3:45 pm
THE MEDIA PLAN OF THE FUTURE: Benefiting from Seismic Shifts in Technology and Consumer Behaviour
Moderator: Melvin Wilson, Founder, Plural
Speakers: Jessica Brown, MD, Director of Digital Investment, WPP, Media and David Queamante, SVP, Design, Multicultural, UM
4:15 pm
SPORTS PROPERTIES: The latest in in-stadium amenities and their appeal to brands
A fireside chat between Ramon Rodriguez, VP Sports and Entertainment, JPMorgan Chase & Co., and Ara Sarajian, VP, Stadium Partnership Development, NYFC
4:45 pm – 6 pm
HAPPY HOUR
6:30 pm – 9 pm
PORTADA LIVE AFTER PARTY @ Terminal 5 presented by Men in Blazers (RSVP required)
Hosted by Roger Bennett. Special appearances will include Michael Bradley of the New York Red Bulls, Emil Forsberg of the New York Red Bulls, Josh Hart of the New York Knicks, and Karl-Anthony Towns of the New York Knicks.
Partner vs Paid Ticket.
Partners shape the room. A paid ticket is still a premium day — without branding, speaking, or the attendee list.
Partner
Paid Ticket
Event access
Partner
Full access.
Paid Ticket
Full access.
Seating
Partner
Seating assignment according to partner pre-event choice, based on confirmed attendee list. Strategic seat selection (curation based on a list of attendees: brands, agencies, decision makers).
Paid Ticket
First come first served on tables with non-assigned seating.
Concurrent Workshop Selection
Partner
Partner has the right of first refusal on which workshop they want to participate in.
Paid Ticket
Subject to workshop capacity (max 15 attendees per workshop).
Look & Feel (Exclusivity)
Partner
Preferential seats and tables (physically differentiated with signage on table)
Paid Ticket
Not included
Networking
Partner
Priority access + option for pre-scheduled 1:1 meetings
Paid Ticket
Open networking, not curated
Attendee list
Partner
Access to detailed contact information (unless opt-out)
Paid Ticket
Not included
Speaking opportunities
Partner
Participation as speaker / panelist / workshop leader
Paid Ticket
Not included
Content
Partner
Partner content integrated in the program (e.g. video, case etc).
Paid Ticket
Not included
Branding
Partner
Logo on event website, in-event screens etc.
Paid Ticket
Not included
Amplification/visibility
Partner
Social media promotion as partner. Both speaker and company.
Paid Ticket
Not included
Promotion on www.portada-online.com
Partner
Option to include.
Paid Ticket
Not included
Additional Tickets
Partner
Additional invites for clients/team
Paid Ticket
One (1) individual pass
Perception
Partner
Vip/Thought Leader
Paid Ticket
Attendee / participant
Partnerships
Let’s talk sponsorship and business.
By registering you accept our Terms and Conditions.
The community says it best
Conversations that continue.
“Portada's intimate setting and curation of industry leaders lend themselves to deeper conversations and sharing of best-in-class work, insights, gripes, and ideas that leave us walking away smarter and better connected. Congratulations on another quality event!”
Senior Member of a HoldCo Media Agency“It was awesome meeting everyone. I am grateful to Portada for all the connections and all the knowledge shared. Looking forward to staying in touch.”
Camilo EscalanteExecutive Director Diverse Segments, Guaranteed Rate“Great meeting everybody. Wonderful discussions. Great event. Looking forward to the next one”
Alex MinicucciVP, Diverse Omnichannel Investment Lead, Horizon Media“The event was great- very productive for us- thank you for the opportunity!”
Warren StriflingManaging Director, Portal Latino Media“Very well organized and with highly relevant topics.”
Enrique CornishCMO, BBVA“Through Portada, I have met new solution providers and we are already working with them.”
Ariela NerubayCMO, Walker Advertising“The panelists and the topics covered were wonderful and deeply informative. Access to this amazing community in such an intimate and well curated setting sets a high bar.”
Portada Partner in the Digital Marketing SpaceWhy attend
An experience designed for business.
Registration
Get Your Pass Today.
By registering you accept our Terms and Conditions.
Portada Brand Marketer Board
Board Mission & Overview
The mission of the Board is to recognize and anticipate industry shifts before they happen, facilitating peer-to-peer knowledge sharing on the core pillars shaping today’s dynamic marketing landscape, including:
- Cultural Marketing & Growth Audiences — Reaching and engaging evolving consumer segments.
- Marketing Technologies & AI — Navigating digital transformation from a consumer and marketer's perspective.
- Sports Marketing with emphasis on soccer.
- Responsible Social Media — Championing ethical and impactful digital communication.
Portada Brand Marketer Board Members to be announced soon.
Last year's room
Request last year's attendee list.
By registering you accept our Terms and Conditions.
FAQ
Frequently Asked Questions.
Find answers to the most common questions about the event.
Portada New York 2027 is Portada’s U.S. summit in New York City, bringing together senior marketing, media and tech executives to share case studies, insights and networking around marketing to diverse and growth audiences.
Portada New York 2027 takes place on Thursday, September 16, 2027, from 8:00 am to 1:15 pm, in New York City.
Attendees include:
- Brand-side marketing and media decision-makers (CMOs, Heads of Multicultural Marketing, Growth Marketers)
- Agency leaders in media, multicultural marketing, influencer / creator marketing
- Technology and solution providers in AdTech/MarTech, multicultural data and insights
- Media companies, publishers and platforms targeting diverse U.S. audiences
The morning is built for conversation as well as content, including:
- Registration networking with coffee and refreshments
- A welcome breakfast
- A mid-morning coffee break
- A farewell mixer with snacks and refreshments
- Workshops in small groups for peer-to-peer discussion
Use the Inquire about partnership opportunities button on the Partner vs Ticket section, or the partnership form on this page. The Portada team will contact you to discuss sponsorship packages, branding opportunities and curated meetings.
Portada often works with brand and agency delegates as well as partners who bring teams. If you are interested in group pricing or custom packages, mention this in the form and the team will follow up with available options.
Portada is the organization behind Portada New York 2027.
Since its founding in 2003, Portada has become a leading platform in marketing, media and technology across the Americas, recognized for connecting the most influential decision-makers in the business ecosystem.
Through its global network of events, editorial content, professional community and market intelligence, Portada drives collaboration among brands, agencies, media companies and technology solution providers.
The venue in New York City will be announced soon. Full arrival details will be shared with confirmed attendees ahead of the event.
The preliminary program includes sessions and concurrent workshops on:
- In-culture food marketing
- Marketing investments in the 2026 Soccer World Cup, 2027 Super Bowl, and 2028 Summer Olympics
- Brand integrations through in-culture sponsorships and activations
- What’s next in digital media innovations for diverse audiences
- CTV advertising and social media
- Marketing to budget-conscious Gen Z consumers
- Small and underutilized media (SUM)
- 2027 media buying trends
- Retail media / e-commerce marketing for growth audiences
Click Get your pass today on the event page and complete the form. A member of the Portada team will follow up with details on attendance options, pricing and availability.
The dress code is business casual. Most attendees are senior marketing and business leaders, so we recommend attire that is comfortable yet professional.